1. Hybrid Events Are The Future
Hybrid events leverage virtual event technologies along with in-person event components. Aiming to capture the best out of both worlds, hybrid events are becoming the perfect model for planners. While most of the event professionals across the globe are looking forward to returning to in-person events, there are still many aspects of virtual events that planners don’t want to give up on. Organizations and attendees have found significant benefits from the virtual event model including global audience reach, reduced event cost and time, user behavior tracking, and many more. According to research by EventMB, 63% of event professionals are planning their future events in a hybrid format.
To complement physical setups, hybrid event platforms provide event registration and check-in for attendees, premium video streaming, live polling, Q&As, data analytics, and lead tracking features to measure event engagement and ROI easily. Provided that a well-equipped venue is chosen with a robust hybrid event platform, hybrid events are likely to stay as a key trend in 2022.
2. Focus On Health & Safety Protocols
Covid-19 has put safety measures at the prime position in the public’s mind. Even when physical events are back in place, some people are still hesitant to participate in face-to-face gatherings. As per a report, attendee safety is considered the biggest obstacle to event planning, while 48% of event designers say commitment to following local health guidelines is the most important concern when it comes to venue selection.
From touchless technology, thermal scanning to digital signage, many technological solutions are emerging that promise a Covid-19 free experience at events. EventScan, the largest global COVID-19 prevention service for live events, has rolled out unique thermal scanning stations for speedy temperature-taking and consulting services for venues trying to adhere to local health guidelines. Health services like Curative Health are offering free rapid and PCR testing at kiosks set up outside venues in large cities around the US.
Event planners are taking the necessary steps to ensure attendees safety throughout the duration of the event. Some of the safety measures include:
- Regular sanitation
- Proximity alerts
- Hand sanitizing stations in multiple areas of the venue
- UV-C Purifiers
- Online registrations to prevent crowding