At the beginning of November, last year the events industry appeared confident that 2022 would be the year in which they return to physical events and conferences. Just a few months ago, the Center for Exhibition Industry Research’s Chief Economist Dr Allen Shaw predicted that the industry would get back to between 75% and 80% of 2019 levels in 2022 – and be back to 100% by this time next year.
Then scientists in South Africa reported a new variant of Covid-19 and once again the events industry has landed in a panic mode. The first confirmed cases were reported from South Africa and Botswana. Since then it has been detected in several countries across the world including Hong Kong, Belgium, the UK, Canada, the Netherlands, Australia, Italy, etc. Many countries have imposed travel restrictions on flights from the Southern region of Africa. Countries like Morocco, Japan, and Israel have imposed outright bans on all foreign travelers.
If the world has learned anything in the past two years it is that the path out of the pandemic will be a bumpy one. Yet one message that seems to come through loud and clear is that virtual events are here to stay. When the pandemic robbed us of our “normal” lives, virtual events granted us the gift of inclusivity by breaking the geographical barriers and connecting global audiences. Concepts that were cooked up at speed due to the pandemic are now becoming an essential plank of ongoing marketing strategies. Event organizers now have more digital tools and strategies at their disposal, which is enabling them to continue to engage attendees and sponsors virtually.
If you are looking for a way to add a virtual component to your next event then FLOOR has all the features you need to build a distinctive and memorable virtual event to achieve your strategic objectives. Set up a demo today to learn more about what FLOOR has to offer and prepare yourself for the new age of events.