The event industry is a prime sector to see the positive impact of the metaverse in action. The pandemic led to a sharp shift towards virtual experiences, environments and assets. When everything moved online, the virtual platforms gained momentum. Cultural festivities, family reunions, career fairs, etc. all flocked to different immersive virtual platforms. In April 2020, Travis Scott, a rapper, hosted a surreal virtual concert in Fortnite, drawing over 12 million players. This set an early tone for how things would change for the events industry.
Metaverse can enhance the experience of going to an event, and lead to more spontaneity for the event-goers. But, there’s so much more potential than just recreating the experience of going to an expo hall. As 3D digital spaces are a major component of the metaverse, virtual and hybrid events leveraging the metaverse can give events a unique presentation that would be impossible through video streaming or financially impractical if done in the real world. The reason for this is that the metaverse isn’t limited by physical construction costs or building codes. You can create events with an unlimited number of rooms and meeting places so people can attend events or interact with other attendees seamlessly. Rather than a series of online sessions, virtual events can offer a 3D or holographic space for attendees to explore and interact. Can you imagine walking up to a keynote speaker, or an industry giant located on the other side of the planet and asking for advice, or just chatting with them. The idea behind metaverse is, instead of talking to people in 2D, why not join them in 3D?
A recent survey of more than 3,000 respondents conducted by Wunderman Thompson revealed that 74% of those who are familiar with the term “metaverse” are interested in attending a conference in the metaverse territory. 55% of respondents who have never heard of the metaverse or what it entails would still consider attending a conference in the metaverse universe.
Geographical boundaries are shrinking and the metaverse is another step into bridging those gaps. This era of the metaverse will enable unfathomable creativity and open new frontiers for events. It is definitely going to be a great place to meet people for events. It will facilitate business, social and entertainment events. However, with all the possibilities that it offers to connect people at a greater level, it also depends on what people want.
FLOOR, a virtual and hybrid event platform, has been creating immersive and engaging events experiences for the attendees long before the word ‘metaverse’ gained prominence. Be it the 3D virtual platform or the rest of the virtual environment features, FLOOR offers holistic solutions to connect with your audiences across the globe, all within one smart and intuitive online platform.