2021 proved to be another year full of ups and downs. If ‘virtual’ was the buzzword in 2020, ‘hybrid’ was the zeitgeist for 2021. Virtual and hybrid events attracted a geographically distributed audience and enabled organizations to build awareness and expand their reach exponentially. According to a survey by Events MB, 73% of event planners successfully transitioned their events to digital platforms.
Hybrid events provided endless opportunities for event professionals to connect and drive engagement between in-person & virtual attendees, sponsors, and exhibitors. Several large-format events including FinCon 2021, Apple Special Events, The New Yorker Festival, etc. were hosted in a hybrid format. Amidst constant changes in restrictions due to the pandemic, the events industry adapted, transformed itself and emerged more powerful than ever.
As the events industry continues to ebb and flow depending on the COVID situation, we have compiled a list of some interesting statistics that reveal the industry trends in 2021.