4. Conduct Social Media Contests
Social media is one of the easiest ways for event planners to create buzz. Use the power of social media to reach your audience. Keep your attendees updated through Facebook or Instagram, and create a Whatsapp group to give tasks and other essential messages. The most common way to reach your audience is through giveaways and hashtags. It makes a great way of networking. Ensure attendees, speakers, and sponsors receive social media marketing kits. The marketing kits should include the event’s branding, logo, and dates, along with accompanying text, social handles, and hashtags. Allow your audience to ask you questions through social media. By using reels, videos and other social features, social media gets maximum engagement from virtual events.
5. Solicit Attendee Input On The Event’s Agenda
During the registration process, ask attendees what they’re most interested in experiencing at your event: networking, learning, sourcing suppliers, advocating for a cause, or some other goal that relates specifically to your program. If your event includes a conference, ask what topics they are most interested in learning about. You’ll get valuable insight into what your attendees really want, and you’ll get a chance to demonstrate your commitment to creating a meaningful experience for your participants.
Invite key participants to provide input on the event program. You could also ask the influencers in your community if they would be interested in participating in a focus group. When you invite your industry’s “big fish”, they’re more likely to attend and bring their network.
6. Use Mobile Event App
Give attendees access to your event app before your event starts. Encourage participants to fill out their profiles and get in touch with peers. Events are no longer a single, time-bound experience. One benefit of the pivot to virtual is that organizers now recognize that their digital influence can – and should – extend before and after their events. Networking doesn’t have to be something that only happens during an event’s scheduled days; event engagement can happen in an extended time frame. Through the platform or app, attendees should be able to directly message each other and have real conversations.
Consider AI matchmaking technology for events with a strong networking component. It will help participants establish meaningful connections with what could be thousands of other participants.