FLOOR Success Story

Due to Covid, IndiaMart was looking for a solution to host their quarterly earning announcement. Their investment team had already tested existing solutions like Zoom, Webex and newer solutions like Airmeet. However, they needed more flexibility and control to host their event and ensure successful execution.

The event was a great success with flawless execution. The user feedback score (NPS of +9% , compared to 4% from overall physical events), showed great reception for the experience provided. 

Besides flawless live video streaming without any lag time and cross-device access, here are some challenges that Indiamart investment team needed us to address:

Branded Event Experience :

In order to provide custom branding without too much clutter, we provided: 

1. Custom Indiamart domain to host the live event, 
2. Emailer White-labeling to ensure invites and reminders went from IndiaMart
3. IndiaMart Logo was prominently shown on the live stream 
4. Play pre-recorded video before the session started

Private Conversation Between Panelist 

Needed a way for the panelist to chat in case they needed to discuss something in the middle of the conference. Private panel chat option was enabled

Admin to Present

The client had a need to have an admin to present the screen and did not want any of the directors to be handling the ppt and change of slides. FLOOR provided the perfect option where the admin could present, while the directors could be seen and heard on the live-stream.

Hidden Moderator to manage Q&A

The client needed a function where an admin would handle all questions and also bring a selected audience on the screen to ask their questions live. FLOOR did not just provide flawless Q&A options, but also a ‘hidden admin’ option which allowed someone to manage the event without needing to be visible on the panel.

Seamless Registration with Custom Information

The registration process should not take more than 1 min, this was an expectation. Additionally, besides basic information, client needed to ask two custom questions from each visitor. In our solution, visitor could signup with social logins or their email id. It took less than a min on average to get the user on the FLOOR.

Live Stream on External Channels

The event had to be streamed to both Facebook and Youtube in real-time. The live session was seamlessly shown on the required platform, driving even higher interaction and visibility. 

Recording of the Session

Indiamart team needed recording of the event immediately once the session got over. This was possible on the FLOOR, and the investor relation team was able to download immediately after the event got over. 

Invitation, Reminder & Feedback

On the same platform, Indiamart was able to both use the branded registration form, but also, upload their list of pre-registered users on FLOOR dashboard, to send login links to all visitors to invite them to the event. Additionally, FLOOR’s automated reminder system, helped drive better visitor conversion and the feedback system, helped get input post-event from their engaged audience.