A PCMA study found that 76% of event planners planned to stay virtual for 2020 and beyond. This goes to show that the future of events is virtual.
To stay ahead of your competitors, integrate your event with the latest event technology trends. But what exactly is the definition of event technology? It refers to the variety of digital tools that can assist event organizers from starting to finish.
Whether your event is virtual, physical, or hybrid, you can incorporate useful event technology tools to help you plan and execute your event.
Replace essential tasks with event technology and make your event ultra-modern, seamless, and high-tech. Some event technology examples are 3D printing technology, Artificial Intelligence (AI), drone videography, video conferencing, augmented reality, virtual reality, virtual tours and geo-fencing.
Best Event Technology Trends
Let’s have a glance at some of the most popular event technology trends for events.
1. AI-generated Recommendations
Popular platforms like Facebook, Netflix, and YouTube provide suitable recommendations to every user depending on their preferences, likes, and dislikes. This is possible only with the advanced features of artificial intelligence, which remembers the browsing data and comes up with similar recommendations for each user. According to a research report by Markets and Markets, the AI market is set to grow to a $190 million industry by 2025. This simply means that businesses worldwide will sooner or later integrate with AI.
AI technology can also be used to deduce the event attendees’ behavioral data and provide relevant recommendations to them. Based on your online behavioral pattern, AI can be used to suggest which event to attend, the people you should network with, or even the people with the same interests as you.
Event technology like AI-generated recommendations can be of great utility and interest to event planners. They can save considerable time that they spend building a customized guestlist for each event. AI can do this for them within no time. However, the information used via this technology should be pre-approved by the users. It is vital to maintain transparency.
2. Facial Recognition Technology
Contactless check-ins are the way to go, and facial recognition technology can be of much utility to fulfill this purpose. It is used by software that can track, record, and remember every individual’s facial features.
How does this help this event technology help the event planners? This can help by asking the guests to scan their faces for authentication at the check-in counters. This makes the experience safe as well as seamless for huge crowds too. Also, this technology is already in use via phones and laptops, so people, in general, are quite used to it. The privacy issues need to be taken care of before implementing the technology for your event.
3. Virtual Event Software
The event technology has advanced to the extent that you can organize a full-fledged event online just like a physical one. With a virtual event software, this process becomes more manageable, quicker, and high-tech.
Select the right virtual event platform that provides you the benefits of virtual events.
- Global reach, no geographical limitation
- Less/no environmental pollution
- Easily broadcast your event on social media
- Use email marketing or social media marketing to promote your events.
- Get sponsors for your virtual event space
- Screen Sharing with multiple people
- No limitation of space/seats.
With a virtual event technology platform, FLOOR, you can get even more benefits such as:
- Online ticketing system
- Unique video space, ticker, and banner for your sponsors
- Virtual event space such as lounges, stage, audience, VIP area, sponsor booths
- Live streaming to your social media channels
- Recording of the entire event on request
- Distribution of handouts or gift bags
- Raise Hand option to get to the stage
- QnA feature to facilitate audience interaction
- Discussion board for discussion among panelists.
Answering customer queries can be quite a task, especially for a large event. Instead of recruiting numerous people to handle customer queries for your events, why not leave it to one of the latest event technologies? Chatbots can be used to solve customer queries 24/7 on websites and apps. In addition to easing the process, this event technology reduces the impending cost of customer handling.
Chatbots work best with standardized queries like ‘When is the event?’, ‘Where can I book a ticket?’, ‘What is the cost per ticket?’ , among many others.
5. Virtual event tours
Why not use the modern event technology for a preview of your event? A virtual event tour with a 3D experience can give your audience the best feel of what your event would be like. Take the audience through a virtual tour, with a practical display of the sponsor stalls, stage area, banners, lounges, and the audience section. A virtual event tour is like a sneak-peek or a preview of your full-fledged event.
As (AR) augmented reality and (VR) virtual reality are gaining momentum, many event organizers switch to virtual event tours to attract more audience. Alternatively, you can also set up an AR/VR booth at your event to attract an audience and give them a feel of a new reality! The use of technology in events is gaining momentum, and someday people might ‘experience’ an entire event from their homes.
6. 3-D Printing
Using the advanced features of the 3D printing technology, you can create a 3D model of your entire event, especially if it’s large scale. Floor plans, seating, lighting elements, cabling, stage, sound system, and every other minor element can be elaborately planned to the T. A customized and accurate approach for your event is possible with this innovative and remarkably useful event technology.
7. Videography Using Drones
Already quite popular with pre-wedding shoots and high-level conferences, you can get the best view of the entire event only by using the technique of drone photography or videography. This event technology provides an enchanting aerial view of the event without any obstructions or barriers. It can be used to cover different angles of your event venue from different spots.
Geofencing is a popular location-based tool that builds an imaginary virtual fence around a particular geographical location. In the case of event technology, a particular event venue. When an attendee enters the geofenced area, he/she triggers various predetermined actions such as event check-in, sponsor advertisements, or push notifications related to the event.
Along with advertising, geo-fencing also provides a detailed analysis about attendees, such as each attendee’s visit duration, overall attendance, and many other real-time statistics. Event planners can sell this geofence to their sponsors and also exhibitors to reach the attendees. Geofencing also enables the event planners to get in-depth analytics of the event.
The list of event technology tools is limitless and is growing each passing day. Take your events to the next level especially with the use of high-end technology tools at your events. Integration with these technologies will not only give you a hassle-free event organizing experience, but your audience can enjoy a high-tech, rich and value-adding event experience.